Course objectives
Outline, texts and goals
Access to further study
The title grants access to all 2nd cycle degree programmes (Postgraduate and 1st level Masters) in accordance with the requirements established by the respective regulations.
Professional status
Communications expert
Career opportunities and professional activities envisaged by the degree course are to be found in public and private organizations, both national and international, in positions of responsibility involving communication and relations with the public, or as experts in multimedia and distance education, and professionals in publishing companies and advertising agencies. As mentioned above, another possible opportunity is the continuation of studies in second level university courses.
Career opportunities and professional activities envisaged by the degree course are to be found in public and private organizations, both national and international, in positions of responsibility involving communication and relations with the public, or as experts in multimedia and distance education, and professionals in publishing companies and advertising agencies. As mentioned above, another possible opportunity is the continuation of studies in second level university courses.
Knowledge required for access
To be admitted to the bachelor's degree program, the student must hold a high school diploma required by current regulations, or another qualification obtained abroad, recognized as suitable according to the laws in force. Additionally, admission requires the following adequate initial preparation: basic knowledge of the English language; basic knowledge of some computer tools; proficiency in the Italian language (written and oral) and the ability to comprehend texts. The methods for verifying the adequacy of the initial preparation and for addressing any gaps or educational deficits of the student are governed by the Didactic Regulations of the bachelor's degree program.
Title conferred
First cycle degree/Bachelor in COMMUNICATION, INNOVATION, MULTIMEDIA
Language(s) of instruction/examination
ITALIAN
Skills associated with the function
Communications expert
Graduates must:
- possess basic skills and specific skills in the various communication sectors ,and be able to carry out professional tasks in the media, in public administration, in the various apparatuses of the cultural industry and in corporate, service and consumer sectors;
- possess basic skills relating to new technologies, and those skills necessary for carrying out activities of communication and relating with the public;
- possess the necessary skills for editorial activities in different media, taking into account the target audience on each occasion;
- be conversant, in written and oral form, in two foreign languages, at least one of them from the European Union, and have acquired skills for the effective use of the Italian language;
- possess the basic skills necessary for the production of informative and communicative texts;
- possess the learning skills and autonomy of judgment necessary for taking on a second-cycle degree course or a professional masters course.
Graduates must:
- possess basic skills and specific skills in the various communication sectors ,and be able to carry out professional tasks in the media, in public administration, in the various apparatuses of the cultural industry and in corporate, service and consumer sectors;
- possess basic skills relating to new technologies, and those skills necessary for carrying out activities of communication and relating with the public;
- possess the necessary skills for editorial activities in different media, taking into account the target audience on each occasion;
- be conversant, in written and oral form, in two foreign languages, at least one of them from the European Union, and have acquired skills for the effective use of the Italian language;
- possess the basic skills necessary for the production of informative and communicative texts;
- possess the learning skills and autonomy of judgment necessary for taking on a second-cycle degree course or a professional masters course.
Function in a work context
Communications expert
In the current work, the role context requires a combination of skills: conception, production and distribution of content; attention to relations between and within companies, and between institutions and citizens; familiarity with old and new media; willingness to work as an employee but also to demonstrate entrepreneurial initiative; development of digital services, products and applications; interdisciplinary culture to permit the understanding of the complexities of communicational issues.
Also taking into account the suggestions voiced by the interested parties who participate in the consultations, the graduate must be able to carry out, among the main functions required by the world of work, the following:
- providing assistance to specialists in the research and acquisition / organization of data and information;
- organization and packaging of data and information in a relevant and meaningful way for companies and clients;
- assistance in promoting the market activities of a company or the image of an institution;
- research, selection, collection and systematization of data and favourable information and advertising material;
- visiting, on behalf of advertising companies, companies and organizations offering advertising / communication products or services;
- representation and promotion of artists / athletes / public figures, taking care of their visibility;
- supply of services for the organization and management of trade fairs / conferences / events;
- organization and coordination of activities related to the implementation of schedules and radio and television programs and theatrical and cinematographic production;
- realization, using various techniques (including digital), of sketches / detailed drawings / multimedia elaborations / animations aimed at advertising communication, and illustrations.
For managerial tasks, the graduate will subsequently be able to access second-cycle degree courses or professional masters courses.
In the current work, the role context requires a combination of skills: conception, production and distribution of content; attention to relations between and within companies, and between institutions and citizens; familiarity with old and new media; willingness to work as an employee but also to demonstrate entrepreneurial initiative; development of digital services, products and applications; interdisciplinary culture to permit the understanding of the complexities of communicational issues.
Also taking into account the suggestions voiced by the interested parties who participate in the consultations, the graduate must be able to carry out, among the main functions required by the world of work, the following:
- providing assistance to specialists in the research and acquisition / organization of data and information;
- organization and packaging of data and information in a relevant and meaningful way for companies and clients;
- assistance in promoting the market activities of a company or the image of an institution;
- research, selection, collection and systematization of data and favourable information and advertising material;
- visiting, on behalf of advertising companies, companies and organizations offering advertising / communication products or services;
- representation and promotion of artists / athletes / public figures, taking care of their visibility;
- supply of services for the organization and management of trade fairs / conferences / events;
- organization and coordination of activities related to the implementation of schedules and radio and television programs and theatrical and cinematographic production;
- realization, using various techniques (including digital), of sketches / detailed drawings / multimedia elaborations / animations aimed at advertising communication, and illustrations.
For managerial tasks, the graduate will subsequently be able to access second-cycle degree courses or professional masters courses.
Specific educational objectives of the course of study
The degree course in 'Communication, Innovation and Multimedia' aims to train professionals (consultants, technicians, middle managers) in a rapidly evolving sector, not only to keep up with the continual emergence of new skills and the evolution of technological processes connected to the world of communication, but also for the continuous transformation, in a communicative sense, of pre-existing professions, taking into account new communication requirements both in the community and among professionals that that community wishes to employ. On the other hand, given the significant propensity of graduates to continue towards a second-cycle degree course, and taking into account the supply chain activated at the University of Pavia with the presence of second-cycle and master's degree courses in areas of communication, the course also has the aim of preparing graduates to continue on to second level studies.
To this end, both general and practical preparation is necessary, which allows students (1) to adapt to the ever-changing needs of different branches of the economy and society, both in the public sector and particularly in the private sector; and (2) to be prepared, if desired, for a successive, more advanced course of study. Graduates, therefore, are first of all provided with a broad spectrum of knowledge that is considered necessary both for dynamic intermediate-level professionalism and for the continuation in second-cycle degree courses, in Italy and abroad. It is therefore important for the various Departments of the University to participate in the educational offer (political and social sciences, industrial and information engineering, law, humanities, economic and business sciences), a characteristic that distinguishes this degree course compared to those offered at other universities.
In line with what has been stated above, the course is organized in two learning directions:
1) a direction oriented towards theory and methods;
2) a direction oriented towards techniques and practices.
The main objective of the degree course in 'Communication, Multimedia and Innovation' is the acquisition by students of adequate scientific knowledge and basic technical skills useful for analysing, managing and evaluating communication phenomena, as well as the formation of a critical awareness of the various aspects of these phenomena.
At the end of the course of study, graduates in 'Communication, Multimedia and Innovation' must therefore be able to: (a) effectively produce texts in different formats for different media and using different communication platforms, making use of the most innovative digital techniques; (b) be able to relate, even orally, to different types of public, both in the private and public sectors; (c) collaborate in the design and management of multimedia communication tools; (d) understand and evaluate the implications and regulatory and ethical limits of the activity conducted by communicators.
To achieve the objectives of the course, the educational offer is divided into the following four main subject areas (A-D), each declinable according to the learning directions (1-2) identified above and depending on the choices made by the students; the degree course, in fact, does not provide for differentiated curricula, but offers, while maintaining a common training core, a personalised training path that allows students to enhance and develop individual aptitudes, choosing between disciplinary specializations through different subjects or modules that are directed towards differentiated professionalism or skills.
A) The area of IT, information processing and digital publishing. (A1) In addition to the use of the principal multimedia systems and technologies and the creation and management of online multimedia containers (websites), students will learn the use of the main technologies for the production and distribution of information on digital media (text, image , sound). (A2) The three years of the course see a progression from the definition of the basic elements (architecture, digital production, formats), to the basics of internet technology and the implementation of websites, to the elements of digital publishing (images, graphics , video). The topics of big data, digital publishing and digital communication in different contexts (for example that of the museum) are also proposed.
B) The area of Linguistics. (B1) The course proceeds from general problems of semantics and pragmatics in language, even in different media, to the knowledge of the different forms of language that characterize the media in different ways. (B2) Subsequent insights are aimed at the dissemination of information in the present day, including different writing techniques, amongst them creative writing. As regards the two foreign languages studied, in addition to grammatical and syntactical elements, the course aims at their correct and effective use for communication purposes.
C) The Social and political area, including elements of economics. (C1) In order to induce a clear awareness of the social mechanisms of communication, the course initially offers the elements of sociological theory together with those of the methodology of social research, and then continues by examining the themes of the sociology of communication in general and of political communication in particular, up to (C2) the mechanisms underlying the evolution of public opinion, including the analysis of data on the circulation of information in the media. In terms of economics, tools are provided for understanding behaviour and the communication / perception of economic signals, together with the principles and techniques of marketing.
D) The area of law, ethics, and oratory. Starting from (D1) the foundations of private law relationships, the course provides knowledge relating to intellectual property law and the protection of personal data, essential elements in the world of communication. The important issues of ethics and deontology are not overlooked (D2), and public speaking techniques are also taught.
The course is accompanied by workshops in which students are given the opportunity to experiment through projects, some of them group projects, the most innovative relational and digital communication techniques; these are aimed at providing participants with a testing ground to develop their personal inclinations and aptitudes. There is a compulsory internship that makes use of the network of collaborations activated throughout the duration of the degree course. Finally, various free-choice activities are proposed, including some that are oriented towards preparation in a historical perspective (history of TV, radio and cinema).
The educational path ends with a final exam consisting in the preparation of a written thesis or a report that is the result of an internship or projects.
To this end, both general and practical preparation is necessary, which allows students (1) to adapt to the ever-changing needs of different branches of the economy and society, both in the public sector and particularly in the private sector; and (2) to be prepared, if desired, for a successive, more advanced course of study. Graduates, therefore, are first of all provided with a broad spectrum of knowledge that is considered necessary both for dynamic intermediate-level professionalism and for the continuation in second-cycle degree courses, in Italy and abroad. It is therefore important for the various Departments of the University to participate in the educational offer (political and social sciences, industrial and information engineering, law, humanities, economic and business sciences), a characteristic that distinguishes this degree course compared to those offered at other universities.
In line with what has been stated above, the course is organized in two learning directions:
1) a direction oriented towards theory and methods;
2) a direction oriented towards techniques and practices.
The main objective of the degree course in 'Communication, Multimedia and Innovation' is the acquisition by students of adequate scientific knowledge and basic technical skills useful for analysing, managing and evaluating communication phenomena, as well as the formation of a critical awareness of the various aspects of these phenomena.
At the end of the course of study, graduates in 'Communication, Multimedia and Innovation' must therefore be able to: (a) effectively produce texts in different formats for different media and using different communication platforms, making use of the most innovative digital techniques; (b) be able to relate, even orally, to different types of public, both in the private and public sectors; (c) collaborate in the design and management of multimedia communication tools; (d) understand and evaluate the implications and regulatory and ethical limits of the activity conducted by communicators.
To achieve the objectives of the course, the educational offer is divided into the following four main subject areas (A-D), each declinable according to the learning directions (1-2) identified above and depending on the choices made by the students; the degree course, in fact, does not provide for differentiated curricula, but offers, while maintaining a common training core, a personalised training path that allows students to enhance and develop individual aptitudes, choosing between disciplinary specializations through different subjects or modules that are directed towards differentiated professionalism or skills.
A) The area of IT, information processing and digital publishing. (A1) In addition to the use of the principal multimedia systems and technologies and the creation and management of online multimedia containers (websites), students will learn the use of the main technologies for the production and distribution of information on digital media (text, image , sound). (A2) The three years of the course see a progression from the definition of the basic elements (architecture, digital production, formats), to the basics of internet technology and the implementation of websites, to the elements of digital publishing (images, graphics , video). The topics of big data, digital publishing and digital communication in different contexts (for example that of the museum) are also proposed.
B) The area of Linguistics. (B1) The course proceeds from general problems of semantics and pragmatics in language, even in different media, to the knowledge of the different forms of language that characterize the media in different ways. (B2) Subsequent insights are aimed at the dissemination of information in the present day, including different writing techniques, amongst them creative writing. As regards the two foreign languages studied, in addition to grammatical and syntactical elements, the course aims at their correct and effective use for communication purposes.
C) The Social and political area, including elements of economics. (C1) In order to induce a clear awareness of the social mechanisms of communication, the course initially offers the elements of sociological theory together with those of the methodology of social research, and then continues by examining the themes of the sociology of communication in general and of political communication in particular, up to (C2) the mechanisms underlying the evolution of public opinion, including the analysis of data on the circulation of information in the media. In terms of economics, tools are provided for understanding behaviour and the communication / perception of economic signals, together with the principles and techniques of marketing.
D) The area of law, ethics, and oratory. Starting from (D1) the foundations of private law relationships, the course provides knowledge relating to intellectual property law and the protection of personal data, essential elements in the world of communication. The important issues of ethics and deontology are not overlooked (D2), and public speaking techniques are also taught.
The course is accompanied by workshops in which students are given the opportunity to experiment through projects, some of them group projects, the most innovative relational and digital communication techniques; these are aimed at providing participants with a testing ground to develop their personal inclinations and aptitudes. There is a compulsory internship that makes use of the network of collaborations activated throughout the duration of the degree course. Finally, various free-choice activities are proposed, including some that are oriented towards preparation in a historical perspective (history of TV, radio and cinema).
The educational path ends with a final exam consisting in the preparation of a written thesis or a report that is the result of an internship or projects.