The aim of the degree course in “Communication, innovation and multimedia studies” is to provide students with a theoretical and practical preparation for the so-called new professions in the communication sector (strictly connected to innovations in information technology and, more generally, to innovation in the means and contexts of communication), as well as a base for further studies in Italy or abroad.

The interdisciplinary method characterises the entire study path and it is based on an “interdepartmental” system, which involves lecturers from 5 departments (Economics, Law, Engineering, Letters and Philosophy, Political and Social Sciences). The subjects taught are geared specifically to the degree course and are therefore highly integrated, and have a specific aim in mind. For this reason, one of the first training objectives that characterise the degree course is that of helping graduates acquire this interdisciplinary approach, which reflects the requirements needed for an efficient professional in today’s contemporary society, particularly in the context of high-level innovation.

As regards content, great importance (a minimum of 27 CFUs) is given to technological aspects focusing on the elaboration of digital information and the use of the most important multimedia systems and technologies. Since multimediality is seen as the tool of the professional communicator, it is integrated with the other subjects involved in innovative communication. For this reason, a second training objective that characterises the degree course is that of helping students gain the ability to use the principal technologies involved in the production and distribution of information on digital media (text, image and sound) as well as those employed for the creation and management of online multimedia containers (web sites). A third objective is a sound knowledge of two foreign languages, and an adequate acquisition of Italian, with particular attention placed on the language used by the media (grammar, writing workshops and linguistic comments).

The training is further integrated with subjects from the legal, economic and social areas, which focus specifically on innovative communication and training students for related professional roles. The fourth training objective is that of helping students gain an adequate understanding of the contemporary communicative scenario (especially those aspects connected to the dynamics of innovation) together with specific communication knowledge. The latter have become a fundamental requirement for public and private organisations, and they range from the management of intra-organizational communication to the promotion and communication of intangible products (for example: cultural events, museums and other similar contexts). For this reason, the range of disciplines offered ranges from marketing and advertising techniques to the law of ancient civilisations and museum studies, thus covering a very wide training perspective.                                

Consistent with the objective of a basic training that is adequate to the real problems of contemporary professional communication in innovative contexts, an integral part of the training course is a subject dedicated to raising students’ awareness, with adequate critical and technical thinking, of the aspects of personal responsibility implied by legal norms (IUS/20), and a course dedicated to integrating basic knowledge with a specific sensitivity towards communicational cultures typical of the sociological reflection of communication processes (SPS/08).

Finally, it should be pointed out that students are expected to undertake an obligatory internship, availing themselves of the excellent network of collaborations that have been activated over the years of the course, of which this is a transformation.  

Therefore, graduates in "Communication, innovation, multimedia" will be able to cover those professional roles characterised by an integrated mix of linguistic, social (political, legal and economic) skills and innovative information technologies. They can assume the role of a communications expert endowed not only with specific professional knowledge, but also with the necessary interdisciplinary culture and sensitivity to understand the complexity of communicational issues in innovative social contexts.

The degree course in "Communication, innovation and multimedia" offers the possibility of in-depth study in different areas: on the one hand, various sectors of management, law, politics and economic and labour processes in order to integrate the professional profile of experts in public relations and advertising, or of communicators in companies and public organisations (national and international); on the other hand, disciplines covering linguistics, semiotics, literary topics, museology, art, cinema, radio and television with the aim of integrating the professional profile of operators in publishing (traditional and multimedia) or of communicators in the cultural and entertainment sectors.